Exhibition marketing materials to set you apart from competitor stands

Marketing materials that are flexible for you and your events

In today’s world, where many businesses are moving online, it can be easy to forget that exhibitions and trade shows still exist and make a big impression on companies and buyers. Meeting your potential leads in person, having 121 conversations with them and showing off your unique products and services can bring about working relationships in a much more convenient way than digital marketing can. But to do that, you will need some creative marketing materials that make your customers stop and talk to you before moving on to the next company. 

This month, Bobcat Digital take a look at the marketing materials you will need for an event and how we can help you create designs that will stand out, make a positive impact and draw your customers in from the get-go. All you need to do is convert them.

Marketing materials that are designed in the right way can not only speak volumes about your business, but they can be transferred from event to exhibition and used time and time again – making them incredibly cost-effective and flexible. By keeping your branding the same, you will be more recognisable to customers who have met you before! Interactive brochures, large format signage and promotional products are perfect for any event or exhibition. 

Make a significant first impact with large format printing

The first thing you need to consider for your event is large format printing. Having an impressive sign above your stand that pulls your customers in from the moment they see it already gets you off to a good start above your competitors. 

Key things to consider for your large format sign

Colour scheme – Choose a bright and bold colour scheme but avoid clashing colours as this could make potential clients avoid you. Choose colours from your branding so that you are recognisable at a distance.  

Size – The idea behind this signage is to be noticeable to your customers from the beginning. Bobcat Digital can advise you on the perfect size for your large format signs at your event. Choosing a sign that is too small will affect your marketing negatively, and you may not be seen immediately.

Wording – What will you include on your large format sign to give information but still stand out? Draw your customers in with any potential offers or cleverly worded text, so they strike up a conversation with you. 

Placement – Think about where your sign will be placed – speak to the event organiser. Will you have space above your stand to hang your sign? Will it be going in the main foyer, or will you have to include this at the event stand you already have? This will affect sizing and colours. 

As you can see from the list above, there is a lot to consider when choosing your large format signage details, and you will need to work with a professional team who can deliver on quality, cost and advice throughout the project. Bobcat Digital has a lot of experience working with companies attending trade shows and events and know exactly what you need to stand out from your competitors. 

Promotional marketing materials for your leads to remember you 

We have all been to events and have been handed a promotional mug, coaster or mouse mat that we proudly take back into work to display at our desks. These promotional types of marketing materials have an underlying psychological success rate as they naturally remind your potential clients of your business and market presence long after the event has finished. Choosing tastefully designed and valuable marketing materials could mean a follow-up phone call in a few months that you were not expecting. 

Choose your promotional items carefully to avoid them being thrown in the bin after your potential lead has left the event. Think about what your staff use every day at their desks that you could encapsulate your business or branding on. Mugs, pens, notebooks and coasters are brilliant for passive advertising, whereas stress balls, postcards, or sweets are likely to be discarded when the event is over. Try to choose marketing materials relevant to your target market industry – something they are likely to use and let your imagination (and Bobcat Digital) do the rest! 

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Bobcat Digital design and create all your marketing materials

At Bobcat Digital, we wholly believe that our level of service sets us apart from our competitors. Whether you are a first-time print buyer who has a marketing materials list, or you have been purchasing materials for many years, we get to know you and your business, including what would make the perfect materials for you. Our reputation for listening to our clients and supporting them with advice and guidance to make the right choices is second to none. 

There is nothing more important than a happy recommendation from a loyal customer. Our testimonials prove we have many satisfied customers who often come back to us with repeat businesses or referrals to work with others who need our digital printing services. If you know exactly what you are looking for in the printing world, great. Give us your ideas, and we will work with you to make them happen effectively.

If you have no clue what you are looking for and need our advice and guidance throughout your printing project, we can support you to make you happy with the process and your finished products. Get in touch with Bobcat Digital today to make your event stand out from your competitors.