Exhibition marketing materials to set you apart from competitor stands

Marketing materials that are flexible for you and your events

In today’s world, where many businesses are moving online, it can be easy to forget that exhibitions and trade shows still exist and make a big impression on companies and buyers. Meeting your potential leads in person, having 121 conversations with them and showing off your unique products and services can bring about working relationships in a much more convenient way than digital marketing can. But to do that, you will need some creative marketing materials that make your customers stop and talk to you before moving on to the next company. 

This month, Bobcat Digital take a look at the marketing materials you will need for an event and how we can help you create designs that will stand out, make a positive impact and draw your customers in from the get-go. All you need to do is convert them.

Marketing materials that are designed in the right way can not only speak volumes about your business, but they can be transferred from event to exhibition and used time and time again – making them incredibly cost-effective and flexible. By keeping your branding the same, you will be more recognisable to customers who have met you before! Interactive brochures, large format signage and promotional products are perfect for any event or exhibition. 

Make a significant first impact with large format printing

The first thing you need to consider for your event is large format printing. Having an impressive sign above your stand that pulls your customers in from the moment they see it already gets you off to a good start above your competitors. 

Key things to consider for your large format sign

Colour scheme – Choose a bright and bold colour scheme but avoid clashing colours as this could make potential clients avoid you. Choose colours from your branding so that you are recognisable at a distance.  

Size – The idea behind this signage is to be noticeable to your customers from the beginning. Bobcat Digital can advise you on the perfect size for your large format signs at your event. Choosing a sign that is too small will affect your marketing negatively, and you may not be seen immediately.

Wording – What will you include on your large format sign to give information but still stand out? Draw your customers in with any potential offers or cleverly worded text, so they strike up a conversation with you. 

Placement – Think about where your sign will be placed – speak to the event organiser. Will you have space above your stand to hang your sign? Will it be going in the main foyer, or will you have to include this at the event stand you already have? This will affect sizing and colours. 

As you can see from the list above, there is a lot to consider when choosing your large format signage details, and you will need to work with a professional team who can deliver on quality, cost and advice throughout the project. Bobcat Digital has a lot of experience working with companies attending trade shows and events and know exactly what you need to stand out from your competitors. 

Promotional marketing materials for your leads to remember you 

We have all been to events and have been handed a promotional mug, coaster or mouse mat that we proudly take back into work to display at our desks. These promotional types of marketing materials have an underlying psychological success rate as they naturally remind your potential clients of your business and market presence long after the event has finished. Choosing tastefully designed and valuable marketing materials could mean a follow-up phone call in a few months that you were not expecting. 

Choose your promotional items carefully to avoid them being thrown in the bin after your potential lead has left the event. Think about what your staff use every day at their desks that you could encapsulate your business or branding on. Mugs, pens, notebooks and coasters are brilliant for passive advertising, whereas stress balls, postcards, or sweets are likely to be discarded when the event is over. Try to choose marketing materials relevant to your target market industry – something they are likely to use and let your imagination (and Bobcat Digital) do the rest! 

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Bobcat Digital design and create all your marketing materials

At Bobcat Digital, we wholly believe that our level of service sets us apart from our competitors. Whether you are a first-time print buyer who has a marketing materials list, or you have been purchasing materials for many years, we get to know you and your business, including what would make the perfect materials for you. Our reputation for listening to our clients and supporting them with advice and guidance to make the right choices is second to none. 

There is nothing more important than a happy recommendation from a loyal customer. Our testimonials prove we have many satisfied customers who often come back to us with repeat businesses or referrals to work with others who need our digital printing services. If you know exactly what you are looking for in the printing world, great. Give us your ideas, and we will work with you to make them happen effectively.

If you have no clue what you are looking for and need our advice and guidance throughout your printing project, we can support you to make you happy with the process and your finished products. Get in touch with Bobcat Digital today to make your event stand out from your competitors. 

Stand out with Bobcat Digital’s designs and exhibition displays

Quality print finishes that help your exhibition display get noticed

When we attend exhibitions as customers, we are drawn to the exhibition displays we can see from a distance, the eye-catching indoor signage featuring bright colours, quirky designs and a clear message. For those of us whose job it is to ensure our stands are effective, this can often be a daunting task, particularly when we are aware that everyone is going to be on their marketing game to attract their potential customers.

Bobcat Digital are here with the perfect solution for signage challenges. With a quality print finish no matter the product and a huge range of colour palettes you can be sure that your exhibition stand will be the main feature of attraction at any event.

The importance of a catching stand design at your exhibition

There are so many factors to consider when it’s time to start designing your stand at your upcoming exhibition. Often, companies will be planning these stands well in advance to ensure they have the maximum impact to greet their customers when the event arrives.

Unless your exhibition visitors are already aware of your presence, the main way you will attract them to your stand to learn about your products and services is by creating a beacon to you in the form of your marketing. As soon as your visitors come through the main door, you want to be able to attract them to your stand with your exhibition displays with impactful colours and a clear message. Once you get your customers to your stand, the rest is up to you and your team.

Not only can a catching stand design bring your potential customers to your stall, but it can also lead to effective customer interaction and discussion regarding the sign that starts naturally. This can be used as a great ice breaker before moving into a more sales-driven discussion.

Bringing in the customers with your exhibition displays

Why not consider creating interactive exhibition stands, that draw your customers in and keep them talking. Gone are the days when we are able to just hand out leaflets, it’s now more important than ever to attract your customers and keep them engaged – interactive stands are a great way of ticking these boxes.

Incorporate your social media channels at every available opportunity. Encourage your customers to follow you on social media during your conversation as you are more likely to be remembered after the event if you come up in their feed or on their page.

Consider your logo placement when designing your graphics material. Placing your logo higher up on your material will attract your customers and they are more likely to remember your logo and brand in the future.

A variety of stand designs to suit your and your business

When you decide to host a stall at an exhibition, you will be given a choice of the size of event space you require and often, it will be up to you as to how you dress in this space. Generally, the larger the space, the more sq footage you will have to showcase your products and services and use your marketing material in a clever way to give your customers a great understanding of what your company does.

Take a look at the below list to discover which marketing materials you could utilise in your event space:

  • Design services
  • Digital printing with fast turnaround times
  • Retail displays
  • Posters and boarding
  • Window graphics
  • Floor and vehicle graphics

When planning your upcoming exhibition, don’t forget to consider the promotional goodies such as mouse mats and coasters and your business cards – you’re going to need a lot of those during the event!

Bobcat Digital can supply all the above and more for your exhibition-making us your complete service solution. We can work with you on all your promotional and stand materials including to support design, quality images and brand continuity, so you can be sure you will be memorable long after the event has finished.

Bespoke exhibition displays and stand graphics that work for you

Ultimately, your exhibition displays need to work for you and your business. They should portray your brand values ethos so your customer gets the right idea as soon as they see you. For example, if you were a company with the sole focus of protecting the environment, you may give the wrong example if you turn up with 1000’s brochures on non-recyclable paper.

Bobcat Digital aim to work in an environmentally friendly way, from the ink we print with, to the material we use. Our materials don’t compromise on quality and we can work with you to create innovative ideas that promote your brand.

In order to achieve the perfect look for you, you need to feel you are able to work with the company you have chosen to bring your exhibition stand ideas to life. A company that recognises that every project is different and supports you to get the look you are trying to achieve. Bobcat Digital are here to work for you on your designs and projects and create bespoke pieces that you are proud of and cannot wait to show off to everyone.

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Bobcat Digital – your complete exhibition and large format signage solution

Bobcat Digital specialise in creating the perfect event graphics for you and your business. We have been providing services and products to our clients for nearly 10 years and as a result of this have a great reputation for our high levels of customer service and our ability to deliver the complete service solution from beginning to end.

For the ideal solution to all your event and exhibition requirements, contact Bobcat Digital today to find out more information or to book some time with one of our expert team members. We guarantee that you and your customers will be blown away by the results.